Brandon & District United Way REACHES Campaign Goal!

(Source: Brandon UW Press Release)

Persistence has paid off for the United Way Brandon & District and their quest to raise their required amount of funding needed to meet their commitments to local agencies. Issues due to the pandemic have made fundraising more difficult than ever, and with the support of the amazing Westman community, the number was just barely reached.

A major issue with the group’s fundraising opportunities came from many local businesses having employees work from home, laid off, or furloughed which resulted in less revenue from employee workplace campaigns. These campaigns result in an average of 40% of the overall funds raised. Justifiably, with the difficulties and added stress of alternative work schedules, United Way CEO Cynamon Mychasiw understands the choice to delay some fundraising efforts until things loosen up and staff can return to their workplaces. “As much as raising the dollars necessary to provide stable and consistent funding to our partners is always a priority, this year we also realized the need to be sensitive to a very different economic climate. So many individuals, families, and businesses have been impacted by shutdowns and reduced business capacity, and the last thing we wanted to do was to add pressure to an already stressful time. However, this community always comes through for us. Those who could give did, and did so generously.”

Another major setback in the 2020 campaign is the lack of being able to have live events, which normally brings the feeling of community to the effort. “Getting together for fun events such as the annual Bus Pull or the Lip Sync Battle energizes a group and gets them excited to be a part of the campaign. We’ve tried to take those events and make them virtual, but just isn’t the same,” United Way Marketing Executive, Bryan Podworny, explains. “We had to come up with fresh ideas and new ways to bring some energy.”

Even with challenges, the group was still able to raise $624,149.00. Like all United Way Brandon & District fundraising campaigns, 100% of undesignated revenues will be distributed to 29 agencies throughout Westman. These agencies use these funds to provide front-line services to individuals in need. A new campaign will launch in September, and the organization announced its new Campaign Chair Wednesday morning.

 

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Jenn McMillan is the co-owner and a head coach at Rocked Community Fitness. She and her husband Zack have put forth a business mission statement that exemplifies not only their training philosophy but translates well into Jenn’s volunteer role with United Way, “Healthy is more than just a balanced diet… it’s about accessing the supports available to provide safe and affordable housing, physical and mental well-being, and safe places to share emotional and vulnerable feelings,” says McMillan.She adds, Together we are building a community that unites and empowers people to become the strongest, healthiest, happiest versions of themselves.”

The Brandon office is optimistic about being able to return to holding events again this year, adjusting accordingly to meet any pandemic restrictions. These will hopefully include a Goofy Golf tournament, three Summer Sports Markets, the Tools for School Program, the annual Holiday Tree auction, and a revised Lip Sync Battle.

For more information and other United Way Brandon & District news, please contact their office at 204-571-8929.

Emails can be sent to office@brandonuw.ca.